{"id":6587,"date":"2022-12-04T14:45:02","date_gmt":"2022-12-04T19:45:02","guid":{"rendered":"https:\/\/infomercado.net\/?p=6587"},"modified":"2022-12-04T14:45:02","modified_gmt":"2022-12-04T19:45:02","slug":"becrickets-crea-proteina-a-base-de-grillos","status":"publish","type":"post","link":"https:\/\/infomercado.net\/mexico\/becrickets-crea-proteina-a-base-de-grillos\/","title":{"rendered":"Cuida tu alimentaci\u00f3n con Becrickets, la prote\u00edna hecha de grillos inventada por mexicanos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El objetivo de <a href=\"https:\/\/becrickets.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Becrickets<\/a> es sencillo: mejorar la alimentaci\u00f3n de las personas mientras cuidan el medio ambiente. Esto es lo que resulta de la uni\u00f3n de un ingeniero qu\u00edmico y una ingeniera de alimentos que buscan que nuestra alimentaci\u00f3n sea sustentable a largo plazo.<\/p>\n\n\n<div class=\"wp-block-infonews-extra-related-link\">\n\t<aside class=\"md:mx-8 my-4\">\n\t\t<div class=\"separator-dotted\"><\/div>\n\n\t\t<div class=\"my-2\" data-widget=\"featured-links-in-article-content\">\n\t\t\t<div class=\"text-sm font-bold text-body-200 uppercase\">Mira tambi\u00e9n:<\/div>\n\n\t\t\t<a\n\t\t\t\tclass=\"link-in-widget flex flex-col min-[420px]:flex-row gap-2 items-start min-[420px]:items-center text-base sm:text-lg\"\n\t\t\t\thref=\"https:\/\/infomercado.net\/mexico\/quien-es-arturo-elias-ayub\/?utm_source=website&#038;utm_medium=single_post&#038;utm_campaign=related_links\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"\"\n\t\t\t>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"63\" src=\"https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25.png\" class=\"aspect-video object-cover w-28 wp-post-image\" alt=\"As\u00ed es Arturo El\u00edas Ayub, el yerno multimillonario de Carlos Slim\" srcset=\"https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25.png 1200w, https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25-300x169.png 300w, https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25-768x432.png 768w, https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25-112x63.png 112w, https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25-230x129.png 230w, https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25-294x165.png 294w, https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25-356x200.png 356w, https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25-384x216.png 384w, https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25-736x414.png 736w, https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-25-608x342.png 608w\" sizes=\"auto, (max-width: 112px) 100vw, 112px\" \/>\n\t\t\t\t<span class=\"flex-grow font-bold leading-tight\">\u00bfQui\u00e9n es Arturo El\u00edas Ayub, el tibur\u00f3n m\u00e1s famoso de Shark Tank?<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"separator-dotted\"><\/div>\n\t<\/aside>\n\n\t<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si consideramos que los grillos han sido parte de la dieta de los mexicanos desde tiempos prehisp\u00e1nicos; tenemos una clara fuente de inspiraci\u00f3n para un nuevo producto. As\u00ed es como los grillos se volvieron prote\u00edna y llegaron a la televisi\u00f3n con un gran \u00e9xito en <a href=\"https:\/\/infomercado.net\/mexico\/quien-es-arturo-elias-ayub\/\">Shark Tank.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-becrickets\">\u00bfQu\u00e9 es Becrickets?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es la empresa fundada por Carla Blackaller&nbsp;y&nbsp;Luis David Casta\u00f1eda, quienes&nbsp;se conocieron durante la universidad y despu\u00e9s se casaron. Su pasi\u00f3n por la alimentaci\u00f3n saludable y la sustentabilidad los llevaron a crear una empresa que tomaba como base los grillos para hacer un producto nuevo en el mercado.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/ChLOm85OfOm\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/ChLOm85OfOm\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/ChLOm85OfOm\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by BeCrickets-Prote\u00edna de grillo (@becrickets)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que las prote\u00ednas en polvo hab\u00edan evolucionado poco en los \u00faltimos a\u00f1os, decidieron atacar este nicho. Carla menciona que optaron por lo grillos debido a que \u00ablos insectos generan menos impacto ambiental para producir la misma cantidad de prote\u00edna que el resto de los animales, as\u00ed que son una gran opci\u00f3n, eso nos enamor\u00f3 del proyecto. Adem\u00e1s en M\u00e9xico tenemos una tradici\u00f3n de consumo de insectos, entonces no era algo raro para nosotros dado que tenemos este bagaje cultural\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1l ser\u00e1 el futuro de Becrickets?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de entrar a retail durante la pandemia, podemos decir que Becrickets pudo superar un gran obst\u00e1culo que lo impuls\u00f3 al crecimiento. Lo que Carla y Luis David quieren lograr con su empresa es entrar al mercado de Estados Unidos mientras se convierten en un referente de la nutrici\u00f3n deportiva y sustentable en M\u00e9xico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo de Becrickets es sencillo: mejorar la alimentaci\u00f3n de las personas mientras cuidan el medio ambiente. Esto es lo que resulta de la uni\u00f3n de un ingeniero qu\u00edmico y una ingeniera de alimentos que buscan que nuestra alimentaci\u00f3n sea sustentable a largo plazo. Si consideramos que los grillos han sido parte de la dieta [&hellip;]<\/p>\n","protected":false},"author":461,"featured_media":6588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,11],"tags":[545,473],"class_list":["entry"],"acf":[],"yoast_head":"<title>Cuida tu alimentaci\u00f3n con Becrickets, la prote\u00edna hecha de grillos inventada por mexicanos - Infomercado M\u00e9xico<\/title>\n<meta name=\"description\" content=\"Los grillos son el ingrediente de \u00e9xito para la prote\u00edna de Becrickets, nacido de las ganas de crear una empresa sustentable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infomercado.net\/mexico\/becrickets-crea-proteina-a-base-de-grillos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuida tu alimentaci\u00f3n con Becrickets, la prote\u00edna hecha de grillos inventada por mexicanos\" \/>\n<meta property=\"og:description\" content=\"Los grillos son el ingrediente de \u00e9xito para la prote\u00edna de Becrickets, nacido de las ganas de crear una empresa sustentable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infomercado.net\/mexico\/becrickets-crea-proteina-a-base-de-grillos\/\" \/>\n<meta property=\"og:site_name\" content=\"Infomercado M\u00e9xico\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infomercado.mx\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-04T19:45:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infomercado.net\/mexico\/wp-content\/uploads\/sites\/5\/2022\/11\/MEDIDAS-INFOMERCADO-78.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vanessa Priego\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vanessa Priego\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>","yoast_head_json":{"title":"Cuida tu alimentaci\u00f3n con Becrickets, la prote\u00edna hecha de grillos inventada por mexicanos - 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