{"id":11743,"date":"2023-07-26T12:32:50","date_gmt":"2023-07-26T17:32:50","guid":{"rendered":"https:\/\/infomercado.net\/ecuador\/?p=11743"},"modified":"2023-07-26T12:32:50","modified_gmt":"2023-07-26T17:32:50","slug":"cerveceria-nacional-crea-el-programa-emprendedores-que-buscara-transformar-el-comercio-local-26072023-ja","status":"publish","type":"post","link":"https:\/\/infomercado.net\/ecuador\/cerveceria-nacional-crea-el-programa-emprendedores-que-buscara-transformar-el-comercio-local-26072023-ja\/","title":{"rendered":"Cervecer\u00eda Nacional crea el programa \u00abEmprendedores\u00bb que buscar\u00e1 transformar el comercio local"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En Ecuador, peque\u00f1os comercios como tiendas de barrio, minimarkets y restaurantes han ganado un lugar destacado como emprendimientos esenciales para miles de familias, impulsando la econom\u00eda popular y solidaria del pa\u00eds. Por ello, Cervecer\u00eda Nacional ha creado el programa \u00abEmprendedores\u00bb para transformar el comercio local.<\/p>\n\n\n<div class=\"wp-block-infonews-extra-related-link\">\n\t<aside class=\"md:mx-8 my-4\">\n\t\t<div class=\"separator-dotted\"><\/div>\n\n\t\t<div class=\"my-2\" data-widget=\"featured-links-in-article-content\">\n\t\t\t<div class=\"text-sm font-bold text-body-200 uppercase\">Mira tambi\u00e9n:<\/div>\n\n\t\t\t<a\n\t\t\t\tclass=\"link-in-widget flex flex-col min-[420px]:flex-row gap-2 items-start min-[420px]:items-center text-base sm:text-lg\"\n\t\t\t\thref=\"https:\/\/infomercado.net\/ecuador\/de-vender-galletas-en-la-calle-a-comerciaizar-por-amazon-europa-estados-unidos-yulcis-productos-alimenticios-keccsa-ja\/?utm_source=website&#038;utm_medium=single_post&#038;utm_campaign=related_links\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"\"\n\t\t\t>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"112\" src=\"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/Yulcis-Productos-Alimenticios-Keccsa-Enrique-Cevallos-112x112.webp\" class=\"aspect-video object-cover w-28 wp-post-image\" alt=\"Yulcis Productos Alimenticios Keccsa Enrique Cevallos\" \/>\n\t\t\t\t<span class=\"flex-grow font-bold leading-tight\">De vender galletas en la calle a comercializar por Amazon en EE.UU: Conoce la historia de Keccsa<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"separator-dotted\"><\/div>\n\t<\/aside>\n\n\t<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-los-desafios-que-enfrentan-los-microemprendimientos\">Los desaf\u00edos que enfrentan los microemprendimientos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sorprendentemente,<strong> el 75% de estas tiendas son lideradas por mujeres<\/strong> emprendedoras que son jefas de familia. Estas valientes mujeres no solo generan ingresos para sus hogares a trav\u00e9s del comercio, sino que tambi\u00e9n desempe\u00f1an un papel vital en la sostenibilidad alimentaria y el fortalecimiento de la econom\u00eda local, ya que abastecen directamente a las familias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, seg\u00fan datos de la empresa financiera J.P. Morgan, <strong>alrededor del 80% de estos microemprendimientos cierran sus puertas durante el primer a\u00f1o de operaci\u00f3n<\/strong> debido a la falta de formaci\u00f3n, financiamiento y herramientas para asegurar su crecimiento sostenible.<\/p>\n\n\n<div class=\"wp-block-infonews-extra-related-link\">\n\t<aside class=\"md:mx-8 my-4\">\n\t\t<div class=\"separator-dotted\"><\/div>\n\n\t\t<div class=\"my-2\" data-widget=\"featured-links-in-article-content\">\n\t\t\t<div class=\"text-sm font-bold text-body-200 uppercase\">Mira tambi\u00e9n:<\/div>\n\n\t\t\t<a\n\t\t\t\tclass=\"link-in-widget flex flex-col min-[420px]:flex-row gap-2 items-start min-[420px]:items-center text-base sm:text-lg\"\n\t\t\t\thref=\"https:\/\/infomercado.net\/ecuador\/bolos-gourmet-saga-landy-andrade-historia-emprendimiento-guayaquil-20072023-ja\/?utm_source=website&#038;utm_medium=single_post&#038;utm_campaign=related_links\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"\"\n\t\t\t>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"112\" src=\"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/Bolos-Gourmet-Saga-Landy-Andrade-historia-1-112x112.webp\" class=\"aspect-video object-cover w-28 wp-post-image\" alt=\"Bolos Gourmet Saga Landy Andrade historia\" \/>\n\t\t\t\t<span class=\"flex-grow font-bold leading-tight\">Bolos Gourmet Saga: Comenz\u00f3 con $20 y ahora vende m\u00e1s de 3,000 bolos al mes a nivel nacional<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"separator-dotted\"><\/div>\n\t<\/aside>\n\n\t<\/div>\n\n\n<h2 class=\"wp-block-heading\"> Cervecer\u00eda Nacional impulsa el crecimiento de microempresas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para abordar esta problem\u00e1tica y apoyar a los peque\u00f1os comercios, Cervecer\u00eda Nacional ha creado un programa innovador llamado <strong>\u00abEmprendedores\u00bb<\/strong>. El objetivo de este programa es capacitar, digitalizar e instruir a m\u00e1s de 500 socios comerciales en una primera fase, y en el futuro, alcanzar a los 180 mil microempresarios que forman parte de la cadena de valor de la empresa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CuAoLqqJ0kG\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CuAoLqqJ0kG\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CuAoLqqJ0kG\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Cervecer\u00eda Nacional (@cervecerianacionalec)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Los pilares del programa \u00abEmprendedores\u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El programa \u00abEmprendedores\u00bb se basa en cinco pilares fundamentales:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Entrenamiento emprendedor:<\/strong> Capacitaci\u00f3n para desarrollar habilidades y mentalidad emprendedora que impulsen el crecimiento de los negocios.<\/li>\n\n\n\n<li><strong>Herramientas digitales:<\/strong> Proporcionar a los comerciantes locales herramientas digitales que mejoren la calidad de su servicio y su competitividad en el mercado.<\/li>\n\n\n\n<li><strong>Acceso a cr\u00e9ditos responsables:<\/strong> Facilitar el acceso a cr\u00e9ditos y pr\u00e9stamos de manera responsable, para impulsar el desarrollo y la expansi\u00f3n de los negocios.<\/li>\n\n\n\n<li><strong>Diversificaci\u00f3n del portafolio de productos:<\/strong> Ayudar a los microempresarios a mejorar y ampliar su oferta de productos para satisfacer las necesidades cambiantes de los clientes.<\/li>\n\n\n\n<li><strong>Mejora en infraestructura:<\/strong> Apoyar la mejora de la infraestructura en los locales comerciales, para brindar un mejor entorno para los clientes y empleados.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Emprendedores App: educaci\u00f3n en l\u00ednea para el crecimiento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte del programa, Cervecer\u00eda Nacional ha desarrollado la <strong>\u00abEmprendedores App\u00bb<\/strong>, una <a href=\"https:\/\/apps.apple.com\/us\/app\/emprendedores-modelo\/id6444708936\" target=\"_blank\" rel=\"noreferrer noopener\">plataforma de educaci\u00f3n en l\u00ednea<\/a> avalada por el Tecnol\u00f3gico de Monterrey y el Instituto de las Naciones Unidas para Formaci\u00f3n Profesional e Investigaciones (UNITAR). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta aplicaci\u00f3n ofrece cursos sobre finanzas b\u00e1sicas, operaciones, liderazgo y digitalizaci\u00f3n, para que los emprendedores adquieran conocimientos clave para el \u00e9xito de sus negocios.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"607\" src=\"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/image-13-jpg.webp\" alt=\"\" class=\"wp-image-11744\" srcset=\"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/image-13-jpg.webp 1070w, https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/image-13-300x170.webp 300w, https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/image-13-188x106.webp 188w, https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/image-13-768x436.webp 768w, https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/image-13-288x162.webp 288w, https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/image-13-186x105.webp 186w, https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/image-13-181x102.webp 181w, https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/image-13-224x126.webp 224w, https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/image-13-309x174.webp 309w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Primera Convenci\u00f3n Emprendedores: apertura de oportunidades<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con el objetivo de asegurar que todos los due\u00f1os de tiendas, restaurantes, cafeter\u00edas y minimarkets tengan acceso a estas oportunidades de crecimiento, Cervecer\u00eda Nacional organiza la primera Convenci\u00f3n Emprendedores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento se llevar\u00e1 a cabo en el <strong>Centro de Convenciones de Guayaquil el 28 y 29 de julio,<\/strong> y en el Centro de Convenciones Metropolitano de Quito el 04 de agosto, en horario de 10h00 a 18h00. La asistencia es gratuita y no se requiere inscripci\u00f3n previa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El evento se desarrollar\u00e1 en el Centro de Convenciones de Guayaquil y en el Centro de Convenciones Metropolitano de Quito. Conoce aqu\u00ed las fechas y horarios.<\/p>\n","protected":false},"author":430,"featured_media":11745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[757,756,105],"class_list":["entry"],"acf":[],"yoast_head":"<title>Cervecer\u00eda Nacional crea el programa &quot;Emprendedores&quot; que buscar\u00e1 transformar el comercio local - Infomercado Ecuador<\/title>\n<meta name=\"description\" content=\"El programa &quot;Emprendedores&quot; de Cervecer\u00eda Nacional se desarrollar\u00e1 en Quito y Guayaquil. Conoce aqu\u00ed las fechas y horarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infomercado.net\/ecuador\/cerveceria-nacional-crea-el-programa-emprendedores-que-buscara-transformar-el-comercio-local-26072023-ja\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cervecer\u00eda Nacional crea el programa &quot;Emprendedores&quot; que buscar\u00e1 transformar el comercio local\" \/>\n<meta property=\"og:description\" content=\"El programa &quot;Emprendedores&quot; de Cervecer\u00eda Nacional se desarrollar\u00e1 en Quito y Guayaquil. Conoce aqu\u00ed las fechas y horarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infomercado.net\/ecuador\/cerveceria-nacional-crea-el-programa-emprendedores-que-buscara-transformar-el-comercio-local-26072023-ja\/\" \/>\n<meta property=\"og:site_name\" content=\"Infomercado Ecuador\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infomercado.ec\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T17:32:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/07\/emprendedores-cerveceria-nacional-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordy Acevedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordy Acevedo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>","yoast_head_json":{"title":"Cervecer\u00eda Nacional crea el programa \"Emprendedores\" que buscar\u00e1 transformar el comercio local - Infomercado Ecuador","description":"El programa \"Emprendedores\" de Cervecer\u00eda Nacional se desarrollar\u00e1 en Quito y Guayaquil. 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