{"id":11378,"date":"2023-06-14T06:19:57","date_gmt":"2023-06-14T11:19:57","guid":{"rendered":"https:\/\/infomercado.net\/ecuador\/?p=11378"},"modified":"2023-06-14T06:18:32","modified_gmt":"2023-06-14T11:18:32","slug":"por-que-maybelline-regresa-al-mercado-ecuatoriano","status":"publish","type":"post","link":"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/","title":{"rendered":"\u00bfPor qu\u00e9 Maybelline regresa al mercado ecuatoriano?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ahora, <strong>Ecuador resulta atractivo<\/strong> porque las ventas de cosm\u00e9ticos ascienden a <strong>$160 millones anuales<\/strong>, dice, <strong>Lady D\u00edaz,<\/strong> directora comercial de L\u2019Or\u00e9al en Centroam\u00e9rica, Ecuador, Paraguay y Bolivia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u00fablico a llegar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, en la regi\u00f3n, <strong>Ecuador es el tercer mercado<\/strong> con mayor potencial de crecimiento, por detr\u00e1s de <strong>Colombia y Per\u00fa<\/strong>, sostiene D\u00edaz. Agrega que, en ese contexto, el grupo espera <strong>llegar a cuatro millones de consumidores.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El p\u00fablico objetivo est\u00e1 conformado por mujeres y hombres de 18 a 34 a\u00f1os, dice <strong>Andr\u00e9s \u00c1ngel<\/strong>, director de Marketing de L\u2019Or\u00e9al para Centroam\u00e9rica y la regi\u00f3n Andina. \u201cCada vez vemos m\u00e1s hombres que se atreven a usar maquillaje\u201d, afirma D\u00edaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otras marcas que el grupo comercializa en Ecuador son: <strong>L\u2019Or\u00e9al Par\u00eds, Garnier y Vogue. En 2022, L\u2019Or\u00e9al <\/strong>registr\u00f3 ventas mundiales por <strong>38.261 millones de euros<\/strong>, lo que equivale a <strong>41.154 millones<\/strong> <strong>de d\u00f3lares<\/strong>. Es un aumento de 18% frente al a\u00f1o anterior, seg\u00fan su reporte anual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Puntos de venta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Maybelline<\/strong> comercializar\u00e1 sus productos, que provienen de <strong>Estados Unidos y Colombia,<\/strong> en 110 puntos de venta de supermercados, farmacias y tiendas departamentales. La mayor\u00eda de las tiendas est\u00e1 en <strong>Quito y Guayaquil<\/strong>, dice Angel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de llegar de forma directa, la marca se distribuir\u00e1 a trav\u00e9s de la <strong>firma Asertia<\/strong>, dedicada a la importaci\u00f3n, comercializaci\u00f3n, distribuci\u00f3n, ventas, fabricaci\u00f3n y procesamiento, de art\u00edculos de consumo masivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-precios-de-productos\">Precios de productos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los consumidores podr\u00e1n encontrar m\u00e1s de <strong>200 productos de la marca<\/strong>, como <strong>labiales, m\u00e1scara de pesta\u00f1as y bases de maquillaje<\/strong>. Los precios de Maybelline oscilan entre <strong>$10 y $30<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los nuevos lanzamientos de la marca en 2023, como una base de maquillaje con protector solar y una m\u00e1scara de pesta\u00f1as relacionada con el metaverso, tambi\u00e9n llegar\u00e1n a Ecuador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1ngel agrega que el grupo no realiza pruebas en animales, sino en una piel sint\u00e9tica que desarrollaron hace 40 a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maybelline, l\u00ednea de cosm\u00e9ticos de la empresa francesa L\u2019Or\u00e9al, anunci\u00f3 su regreso al mercado ecuatoriano. Lo hace despu\u00e9s de una pausa de tres a\u00f1os por problemas con el distribuidor local y por la baja de las ventas a nivel mundial debido a la pandemia de Covid-19. <\/p>\n","protected":false},"author":460,"featured_media":11379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[372,348,336,46],"class_list":["entry"],"acf":[],"yoast_head":"<title>\u00bfPor qu\u00e9 Maybelline regresa al mercado ecuatoriano? - Infomercado Ecuador<\/title>\n<meta name=\"description\" content=\"Ecuador es el tercer mercado con mayor potencial de crecimiento, por detr\u00e1s de Colombia y Per\u00fa, en ese contexto, el grupo espera llegar a cuatro millones de consumidores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 Maybelline regresa al mercado ecuatoriano?\" \/>\n<meta property=\"og:description\" content=\"Ecuador es el tercer mercado con mayor potencial de crecimiento, por detr\u00e1s de Colombia y Per\u00fa, en ese contexto, el grupo espera llegar a cuatro millones de consumidores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/\" \/>\n<meta property=\"og:site_name\" content=\"Infomercado Ecuador\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infomercado.ec\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-14T11:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/06\/NOTA-9-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Henry Jara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Jara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>","yoast_head_json":{"title":"\u00bfPor qu\u00e9 Maybelline regresa al mercado ecuatoriano? - Infomercado Ecuador","description":"Ecuador es el tercer mercado con mayor potencial de crecimiento, por detr\u00e1s de Colombia y Per\u00fa, en ese contexto, el grupo espera llegar a cuatro millones de consumidores.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfPor qu\u00e9 Maybelline regresa al mercado ecuatoriano?","og_description":"Ecuador es el tercer mercado con mayor potencial de crecimiento, por detr\u00e1s de Colombia y Per\u00fa, en ese contexto, el grupo espera llegar a cuatro millones de consumidores.","og_url":"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/","og_site_name":"Infomercado Ecuador","article_publisher":"https:\/\/www.facebook.com\/infomercado.ec","article_published_time":"2023-06-14T11:19:57+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/06\/NOTA-9-scaled.webp","type":"image\/jpeg"}],"author":"Henry Jara","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Henry Jara","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/#article","isPartOf":{"@id":"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/"},"author":{"name":"Henry Jara","@id":"https:\/\/infomercado.net\/ecuador\/#\/schema\/person\/5bad0de3c993138ca4cf2f9c15bf4422"},"headline":"\u00bfPor qu\u00e9 Maybelline regresa al mercado ecuatoriano?","datePublished":"2023-06-14T11:19:57+00:00","mainEntityOfPage":{"@id":"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/"},"wordCount":341,"publisher":{"@id":"https:\/\/infomercado.net\/ecuador\/#organization"},"image":{"@id":"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/#primaryimage"},"thumbnailUrl":"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/06\/NOTA-9-scaled.webp","keywords":["empresas extranjeras","empresas privadas","inversion privada","inversiones"],"articleSection":["Sectores"],"inLanguage":"es","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/infomercado.pe\/#organization"}},{"@type":"WebPage","@id":"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/","url":"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/","name":"\u00bfPor qu\u00e9 Maybelline regresa al mercado ecuatoriano? 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Los precios de Maybelline oscilan entre $10 y $30."},{"@type":"BreadcrumbList","@id":"https:\/\/infomercado.net\/ecuador\/por-que-maybelline-regresa-al-mercado-ecuatoriano\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/infomercado.net\/ecuador\/"},{"@type":"ListItem","position":2,"name":"Sectores","item":"https:\/\/infomercado.net\/ecuador\/seccion\/sectores\/"},{"@type":"ListItem","position":3,"name":"\u00bfPor qu\u00e9 Maybelline regresa al mercado ecuatoriano?"}]},{"@type":"WebSite","@id":"https:\/\/infomercado.net\/ecuador\/#website","url":"https:\/\/infomercado.net\/ecuador\/","name":"Infomercado Ecuador","description":"Noticias sobre econom\u00eda, negocios y emprendimiento","publisher":{"@id":"https:\/\/infomercado.net\/ecuador\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/infomercado.net\/ecuador\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"NewsMediaOrganization","@id":"https:\/\/infomercado.net\/ecuador\/#organization","name":"Infomercado","url":"https:\/\/infomercado.net\/ecuador\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/infomercado.net\/ecuador\/#\/schema\/logo\/image\/","url":"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2022\/12\/infomercado-bar-logo-color-light@2x.png","contentUrl":"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2022\/12\/infomercado-bar-logo-color-light@2x.png","width":320,"height":46,"caption":"Infomercado"},"image":{"@id":"https:\/\/infomercado.net\/ecuador\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/infomercado.ec"]},{"@type":"Person","@id":"https:\/\/infomercado.net\/ecuador\/#\/schema\/person\/5bad0de3c993138ca4cf2f9c15bf4422","name":"Henry Jara","description":"Redactor de contenidos noticiosos en Ecuador. Redacci\u00f3n en medios impresos y reportero de noticias para medios digitales y televisi\u00f3n. Licenciado en Ciencias de la Comunicaci\u00f3n en la Universidad Nacional de Loja.","url":"https:\/\/infomercado.net\/ecuador\/author\/hjara\/"}]}},"featured_image_64_url":"https:\/\/infomercado.net\/ecuador\/wp-content\/uploads\/sites\/4\/2023\/06\/NOTA-9-112x112.webp","category_name":"Sectores","category_url":"https:\/\/infomercado.net\/ecuador\/seccion\/sectores\/","short_date":"14 junio, 2023 06:19","time_ago":"14 junio, 2023","_links":{"self":[{"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/posts\/11378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/users\/460"}],"replies":[{"embeddable":true,"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/comments?post=11378"}],"version-history":[{"count":1,"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/posts\/11378\/revisions"}],"predecessor-version":[{"id":11380,"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/posts\/11378\/revisions\/11380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/media\/11379"}],"wp:attachment":[{"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/media?parent=11378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/categories?post=11378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infomercado.net\/ecuador\/wp-json\/wp\/v2\/tags?post=11378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}