{"id":9494,"date":"2023-01-30T13:00:00","date_gmt":"2023-01-30T18:00:00","guid":{"rendered":"https:\/\/infomercado.net\/colombia\/?p=9494"},"modified":"2023-01-30T11:21:05","modified_gmt":"2023-01-30T16:21:05","slug":"por-que-fracaso-la-startup-colombiana-muni","status":"publish","type":"post","link":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/","title":{"rendered":"\u00bfPor qu\u00e9 fracas\u00f3 la startup colombiana Muni?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Muni era una startup que permit\u00eda a las personas generar ingresos extra desde su aplicaci\u00f3n vendiendo productos de supermercado a su comunidad a trav\u00e9s de un cat\u00e1logo en l\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La startup que ten\u00eda operaciones en Colombia, M\u00e9xico y Brasil, ofrec\u00eda un servicio similar a las \u201cventas por cat\u00e1logo\u201d. La diferencia es que Muni se centraba en productos como frutas, verduras y canasta familiar.<\/p>\n\n\n<div class=\"wp-block-infonews-extra-related-link\">\n\t<aside class=\"md:mx-8 my-4\">\n\t\t<div class=\"separator-dotted\"><\/div>\n\n\t\t<div class=\"my-2\" data-widget=\"featured-links-in-article-content\">\n\t\t\t<div class=\"text-sm font-bold text-body-200 uppercase\">Mira tambi\u00e9n:<\/div>\n\n\t\t\t<a\n\t\t\t\tclass=\"link-in-widget flex flex-col min-[420px]:flex-row gap-2 items-start min-[420px]:items-center text-base sm:text-lg\"\n\t\t\t\thref=\"https:\/\/infomercado.net\/colombia\/dolar-en-colombia-inicio-la-semana-al-alza\/?utm_source=website&#038;utm_medium=single_post&#038;utm_campaign=related_links\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"\"\n\t\t\t>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"65\" src=\"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2022\/12\/Dolar-1-jpg.webp\" class=\"aspect-video object-cover w-28 wp-post-image\" alt=\"D\u00f3lar en Colombia 29 de junio\" srcset=\"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2022\/12\/Dolar-1-jpg.webp 1200w, https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2022\/12\/Dolar-1-jpg-300x175.webp 300w, https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2022\/12\/Dolar-1-jpg-768x448.webp 768w\" sizes=\"auto, (max-width: 112px) 100vw, 112px\" \/>\n\t\t\t\t<span class=\"flex-grow font-bold leading-tight\">D\u00f3lar en Colombia inici\u00f3 la semana al alza<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"separator-dotted\"><\/div>\n\t<\/aside>\n\n\t<\/div>\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda hab\u00eda obtenido m\u00e1s de $27 millones de d\u00f3lares de inversionistas desde sus comienzos en 2019 y contaba con m\u00e1s de 300 empleados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al igual que en las ventas por cat\u00e1logo, Muni ten\u00eda vendedores registrados en sus plataformas a los que denominaban \u201cl\u00edderes\u201d, quienes se encargaban de vender los productos a sus vecinos y conocidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muni intent\u00f3 sin \u00e9xito cerrar una ronda de inversi\u00f3n Serie B que le permitiera continuar escalando y manteniendo su operaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La empresa hab\u00eda sido fundada y liderada por Mar\u00eda Echeverri y hab\u00eda sido respaldada por Lighspeed Ventures, Monashees y Pear VC.<\/p>\n\n\n<div class=\"wp-block-infonews-extra-related-link\">\n\t<aside class=\"md:mx-8 my-4\">\n\t\t<div class=\"separator-dotted\"><\/div>\n\n\t\t<div class=\"my-2\" data-widget=\"featured-links-in-article-content\">\n\t\t\t<div class=\"text-sm font-bold text-body-200 uppercase\">Mira tambi\u00e9n:<\/div>\n\n\t\t\t<a\n\t\t\t\tclass=\"link-in-widget flex flex-col min-[420px]:flex-row gap-2 items-start min-[420px]:items-center text-base sm:text-lg\"\n\t\t\t\thref=\"https:\/\/infomercado.net\/colombia\/medellin-alcanzo-la-ocupacion-hotelera-mas-alta-de-la-historia-en-2022\/?utm_source=website&#038;utm_medium=single_post&#038;utm_campaign=related_links\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"\"\n\t\t\t>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"65\" src=\"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/medellin.jpg\" class=\"aspect-video object-cover w-28 wp-post-image\" alt=\"Medell\u00edn\" srcset=\"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/medellin.jpg 1200w, https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/medellin-300x175.jpg 300w, https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/medellin-768x448.jpg 768w\" sizes=\"auto, (max-width: 112px) 100vw, 112px\" \/>\n\t\t\t\t<span class=\"flex-grow font-bold leading-tight\">Medell\u00edn alcanz\u00f3 la ocupaci\u00f3n hotelera m\u00e1s alta de la historia en 2022<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"separator-dotted\"><\/div>\n\t<\/aside>\n\n\t<\/div>\n\n\n<p class=\"wp-block-paragraph\">La startup recibi\u00f3 reclamos en el 2021 por parte de los usuarios, quienes se quejaban, principalmente, de la calidad de producto, reembolsos, falsas promociones, problema con pedidos, etc.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El pasado 25 de noviembre de 2022, Muni anunci\u00f3 el cierre total de sus operaciones y agradeci\u00f3 a su comunidad por lo que construyeron juntos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La startup Muni intent\u00f3 realizar una ronda de inversi\u00f3n sin \u00e9xito y recibi\u00f3 m\u00faltiples quejas por parte de los usuarios.<\/p>\n","protected":false},"author":468,"featured_media":9495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[52,562,89],"class_list":["entry"],"acf":[],"yoast_head":"<title>\u00bfPor qu\u00e9 fracas\u00f3 la startup colombiana Muni?<\/title>\n<meta name=\"description\" content=\"La startup Muni intent\u00f3 realizar una ronda de inversi\u00f3n sin \u00e9xito y recibi\u00f3 m\u00faltiples quejas por parte de los usuarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 fracas\u00f3 la startup colombiana Muni?\" \/>\n<meta property=\"og:description\" content=\"La startup Muni intent\u00f3 realizar una ronda de inversi\u00f3n sin \u00e9xito y recibi\u00f3 m\u00faltiples quejas por parte de los usuarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/\" \/>\n<meta property=\"og:site_name\" content=\"Infomercado Colombia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infomercado.co\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sergioigs\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-30T18:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/muni-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Gil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sergioigsi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Gil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>","yoast_head_json":{"title":"\u00bfPor qu\u00e9 fracas\u00f3 la startup colombiana Muni?","description":"La startup Muni intent\u00f3 realizar una ronda de inversi\u00f3n sin \u00e9xito y recibi\u00f3 m\u00faltiples quejas por parte de los usuarios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfPor qu\u00e9 fracas\u00f3 la startup colombiana Muni?","og_description":"La startup Muni intent\u00f3 realizar una ronda de inversi\u00f3n sin \u00e9xito y recibi\u00f3 m\u00faltiples quejas por parte de los usuarios.","og_url":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/","og_site_name":"Infomercado Colombia","article_publisher":"https:\/\/www.facebook.com\/infomercado.co","article_author":"https:\/\/www.facebook.com\/sergioigs","article_published_time":"2023-01-30T18:00:00+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/muni-jpg.webp","type":"image\/jpeg"}],"author":"Sergio Gil","twitter_card":"summary_large_image","twitter_creator":"@sergioigsi","twitter_misc":{"Escrito por":"Sergio Gil","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/#article","isPartOf":{"@id":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/"},"author":{"name":"Sergio Gil","@id":"https:\/\/infomercado.net\/colombia\/#\/schema\/person\/536a326ae600c466dc9fdc7b3186b6d4"},"headline":"\u00bfPor qu\u00e9 fracas\u00f3 la startup colombiana Muni?","datePublished":"2023-01-30T18:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/"},"wordCount":265,"publisher":{"@id":"https:\/\/infomercado.net\/colombia\/#organization"},"image":{"@id":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/#primaryimage"},"thumbnailUrl":"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/muni-jpg.webp","keywords":["Econom\u00eda","Muni","Startups"],"articleSection":["Emprendimientos"],"inLanguage":"es","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/infomercado.pe\/#organization"}},{"@type":"WebPage","@id":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/","url":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/","name":"\u00bfPor qu\u00e9 fracas\u00f3 la startup colombiana Muni?","isPartOf":{"@id":"https:\/\/infomercado.net\/colombia\/#website"},"primaryImageOfPage":{"@id":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/#primaryimage"},"image":{"@id":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/#primaryimage"},"thumbnailUrl":"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/muni-jpg.webp","datePublished":"2023-01-30T18:00:00+00:00","description":"La startup Muni intent\u00f3 realizar una ronda de inversi\u00f3n sin \u00e9xito y recibi\u00f3 m\u00faltiples quejas por parte de los usuarios.","breadcrumb":{"@id":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/#primaryimage","url":"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/muni-jpg.webp","contentUrl":"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/muni-jpg.webp","width":1200,"height":700,"caption":"Muni fue una startup creada en Colombia en 2019"},{"@type":"BreadcrumbList","@id":"https:\/\/infomercado.net\/colombia\/por-que-fracaso-la-startup-colombiana-muni\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/infomercado.net\/colombia\/"},{"@type":"ListItem","position":2,"name":"\u00bfPor qu\u00e9 fracas\u00f3 la startup colombiana Muni?"}]},{"@type":"WebSite","@id":"https:\/\/infomercado.net\/colombia\/#website","url":"https:\/\/infomercado.net\/colombia\/","name":"Infomercado Colombia","description":"Noticias sobre econom\u00eda, negocios y emprendimiento","publisher":{"@id":"https:\/\/infomercado.net\/colombia\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/infomercado.net\/colombia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"NewsMediaOrganization","@id":"https:\/\/infomercado.net\/colombia\/#organization","name":"Infomercado Colombia","url":"https:\/\/infomercado.net\/colombia\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/infomercado.net\/colombia\/#\/schema\/logo\/image\/","url":"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2022\/12\/infomercado-header-logo-color-light@2x.png","contentUrl":"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2022\/12\/infomercado-header-logo-color-light@2x.png","width":720,"height":102,"caption":"Infomercado Colombia"},"image":{"@id":"https:\/\/infomercado.net\/colombia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/infomercado.co"]},{"@type":"Person","@id":"https:\/\/infomercado.net\/colombia\/#\/schema\/person\/536a326ae600c466dc9fdc7b3186b6d4","name":"Sergio Gil","description":"Comunicador social y periodista egresado de la Universidad de La Sabana. Redactor de contenidos digitales con cuatro a\u00f1os de experiencia, amante del deporte y la escritura.","sameAs":["https:\/\/www.facebook.com\/sergioigs","https:\/\/www.instagram.com\/sergioigs\/","https:\/\/www.linkedin.com\/in\/sergio-gil-404269140\/","https:\/\/x.com\/sergioigsi"],"url":"https:\/\/infomercado.net\/colombia\/author\/sgil\/"}]}},"featured_image_64_url":"https:\/\/infomercado.net\/colombia\/wp-content\/uploads\/sites\/3\/2023\/01\/muni-128x128.webp","category_name":"Emprendimientos","category_url":"https:\/\/infomercado.net\/colombia\/seccion\/emprendimientos\/","short_date":"30 enero, 2023 13:00","time_ago":"30 enero, 2023","_links":{"self":[{"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/posts\/9494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/users\/468"}],"replies":[{"embeddable":true,"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/comments?post=9494"}],"version-history":[{"count":5,"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/posts\/9494\/revisions"}],"predecessor-version":[{"id":9500,"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/posts\/9494\/revisions\/9500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/media\/9495"}],"wp:attachment":[{"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/media?parent=9494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/categories?post=9494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infomercado.net\/colombia\/wp-json\/wp\/v2\/tags?post=9494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}